Whenever you look for information or clarify your doubts, you type your “query” on Google. Soon after, you notice that relevant links show up.
How do you think information is built in Google? Does it have a system or does it randomly show website links?
How does Google know what we want exactly?
Here “keyword ” plays the major role, that is what tells Google what we are looking for
For Example: Type the keyword “Tips to improve handwriting” on Google and check its results on the below image.
Perfecting keyword research, analysis, and mapping gives us these results, which is one of the significant strategies in SEO.
When the user types and looks for something on Google it is called “query”, the same query for a webmaster or website owner is called “keyword”.
I hope you have understood the difference between “query” and “keyword.” The same applies to any search engine like yahoo, bing, or ask.com.
What is Keyword Research:
The basic thing to remember when you start SEO for your business, be it either e-commerce, information, blogging, or entertainment niche is to understand what keywords need to be focused on. It improves the rankings that help you beat your competitor,and also ensures that leads get organic traffic and convert them into sales.
What does the user look for in a search engine and how does he find them?
Hope you have understood what keyword research meant and how it helps in your business.
Having the right set of business keywords mapped to the website can help you rank on top on Google and get you the organic traffic (free traffic). Keyword mapping is one of the major factors that help you rank on top in the search engine.
You can use different tools and channels to find out which Keywords give your organic traffic.
1 Google Keyword planner tool.
2 Google suggestions
3 Competitor keywords.
Google keyword planner tool :
It is a free tool provided by Google, to access it you can login with Gmail account.
After you login, you will see two boxes
Click on the blue marked box to discover new keywords.
(If you want to get into a more fundamental guide of the tool, click on the marked orange box.)
After that you will get an interface where you can enter your root keyword in the blue box.It will help you discover more keywords.
The red marked box is an optional you don’t have to worry about it. It is called toggle and it suggests keywords along with brands.
(Note: If you want to get general keywords, switch off the toggle).
The black marked box is also an option to enter the domain.
Now click on it to get results.
Now that you have enter the heart of the tool, know that it is fun and interesting. You can easily play with your keyword research.
An important step you should never forget is the location, the blue marked box is the location changer, you can set it to your preferred country.
Now, Simple data is ready for you, click on the orange marked box to download to your local sheet.. Great isn’t it!
Come back soon, because now is your turn to use your logical skills here.
Notice that there are a few headings in the pink box. For an SEO keyword research you should consider :
• Keyword by relevance
• Avg. monthly searches
• Top of the page bid low
Now you might think why I ignored the “competition ” part, I will explain that to you in a while .
Keyword relevance is very important. It decides your business position in the market, so choose the keywords that are closer to your business.
For example in the image above you can see “WordPress tips” as my research, hence this keyword is not suitable.
Hope you have understood now.
Search volume refers to the average number of users are searching with that keyword per month. Always pick high search volume keywords to get high traffic.
Don’t consider the “competition” tool her because this is for Google Adwords, and not for SEO.
You can consider bidding, it means that people are searching for these keywords, additionally, average bidding depends on your niche.
Always choose keywords with decent bidding.
How Google Suggests long-tail keywords :
This is also a free process, it requires no login or tools.
Type your keyword, just a few characters maybe until what you are searching for makes sense.
Sample example: “Blogging tips” is the keyword, but here I have just typed “blogging”, now Google will start showing a few suggestions on its drop down list, you can use all those suggestions in your business to create content.
Now type the entire keyword “Blogging tips”, and scroll down to the bottom of the page. You will notice long-tail keywords, pick these keywords as well whatever suits your research.
Finding Competitor Keywords :
When you have a basic understanding of the business you want to look into, it will be very easy to find out the keywords.
Each business model is different, they may provide service or sell products.
Some of them may already be doing what you intend to.
Use the keyword freer SEO research tool Ubersuggest to find out your competitors keywords. Because in SEO competition, analysis is mandatory to improve yourself.
Don’t replicate your competitors strategy, pick those keywords that he is not performing well in and use it for your business. You can fill those gaps to outreach them in rankings.
Now, the billion dollar question is how to find out the competitors?!
The answer is simple, type your main keyword on Google, now the top three results are your competitors.
EX: My main keyword is “Blogging tips for beginners”, the top three links are my competitors. Pull these URLs and past them, and also use ubersuggest tool to help you find competitors.
Revise: Ubersuggest helps you in finding keywords suggestions, competitor keywords and also backlinks.
Sometimes huge brands like Wikipedia, Google articles, Amazon are your competitors and we cannot compete with them.
Research on keywords would take some time, as I said keyword research is finding the words and phrases (long-tail keywords), meaning how people are search the search engine.
When finding keywords, a few metrics are important to consider to get better organic traffic :
Keyword search volume
Also, keywords categorized into few :
The significant point here again is keyword mapping. It will be done to each stand-alone URL and not just to the website as a whole. Each URL page contains unique content so a unique keyword needs to be mapped.
Ex: I will map the keyword “keyword search” to the URL, the one that you are reading now .”https://www.writingword.com/keyword-research”, I will not just do it to the home page “https://www.writingword.com”, or it is bad for the SEO.
Plan your SEO strategies for each page, and not just for the “Home page”.
At least once in a month perform SEO Audit on your web to check its performance.
Tools to do a keyword search :
Google keyword planner (free)
LSI graph (free)
One important point you need to remember,is that, just with the keyword stuffing to the website we won’t be able to work at all, keyword mapping is the combination of content too.
How to use the keywords in the pages?
Do not stuff the keywords, use them in the flow of the content without breaking the context, keyword density ratio should be 1.5 to a percentage, try to use long-tail keywords and synonymous.
You can use the main keyword in meta title, description, page title, URL, H1 tags, image alt text and mainly in the page content.
For e-commerce SEO you can use the keywords in the product description, and in content strategy.
Draft information and engaging content for the users. The best thing you can give your user is more chances to rank on the top due to their keywords
Hope this guide helped you gain a few insights. Let me know how you start your keyword research and what tools you use. State them in the comments.